A Compelling Call To Action: When and Why It’s Necessary
If you’re in the business of earning money online, then you’re a digital marketer in the ecommerce space. And if you’re in the ecommerce space, you understand the necessity of strong calls to action...
View Article3 CTAs You’ll Want To Use Now! (And Why)
Would you rather your site visitor get to the end of your carefully-crafted sales copy, only to open up another website tab and forget all about your hot offer? Probably not. Chances are you’d rather...
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Best eCommerce Websites: Grainger Gets It Done for B2B Retail
Have you considered business customers as a market for your online retail venture? “B2B retail” is all about you as a business selling to other businesses rather than direct to consumers. And B2B...
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10 Ways Your eCommerce Businesses Can Use APIs
Business and technology leaders increasingly talk about how all industries must adapt to a data-driven, “contextual” world. While other sectors have the luxury of talking about this, eCommerce...
View Article6 Characteristics of a Good Product Description
Most product descriptions you read online suck. It’s so common these days to arrive at a site with a credit card at hand ready to buy only to leave immediately somewhere else, being put off by the copy...
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Key Factors Influencing Online Consumer Behaviour – Backed By Research
You can build what you think is the best store in the world. But if you fail to align it with standard online customer behavior, you won’t make many sales. There is an unbelievable amount of...
View ArticleUnique Selling Proposition: Why Should They Buy Your Product?
Think of all the millions and bajillions of products for sale on a plethora of eCommerce sites. Many of them, if not most of them, are repetitive products. While they might differ in branding, you’d be...
View ArticleRetargeting: Why It’s Still Ascendant In Relevancy
Retargeting is a term referring to the practice which allows marketers to reach consumers that they have previously had interactions with in order to stay top of mind, improve brand awareness, and...
View ArticleCrush 2018 by Investing in Your Strengths
There’s no way you could have gotten to where you are today without the unique strengths that set you apart. The problem is, many retailers are so overwhelmed by trying to grow and improve their...
View ArticleAre Bad Reviews Really Tanking Your Site?
Sources say that up to 92 percent of all online shoppers investigate and consult with online review sites before making a buying decision. Whether online shoppers want to book a stay at a hotel, find...
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