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7 Ways to Improve Checkout Experience and Reduce Cart Abandonment
You know… According to Listrak’s daily report, the shopping cart abandonment rate is at a staggering 83.89%! And even though the average for the last 6 months is lower, at 76%, it still means that,...
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Using Color Psychology to Increase Your eCommerce Sales
For eCommerce retailers, persuasion plays a critical role in making shoppers make the buy decision. And since we are visual creatures, color has a massive influence on our attitudes and emotions, and...
View ArticleUsing Urgency to Create Conversions Without Sounding Sleazy
No one wants to come off as a sleaze. You’re building a brand, and if you sound like someone who’s just out to make a buck, it’s going to hurt you. Customers crave connection and individualized...
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The Best WordPress Themes to Improve Sales and Why They Work
WordPress is an amazing platform for running an online business. And while virtually any theme can be used for eCommerce, some themes were developed with eCommerce specifically in mind. Whether you’re...
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Why Your Product Copy Doesn’t Convert, and How to Fix It
So you’ve invested in sales copy, but it’s not converting. Technically, it has all the elements it needs to succeed. The format offers bullet points for quick reading, visual elements to catch the...
View Article6 Psychological Pricing Strategies That Can Help Increase Your Revenue
I don’t know if this story is true but… Apparently the company that developed the first bread maker had a problem. Initial sales were poor. Actually, very poor. But someone smart at the company had an...
View ArticleThe Secret World Of Amazon’s Private Label Programs
Amazon.com is known as a global destination for just about any type of retail product imaginable-in fact, it’s often referred to as the “online Walmart.” Since Q4 of 2014, Amazon has attempted to...
View Article6 Mind Tricks That Could Help Persuade People to Buy More
I’m sure you’ll agree: Convincing visitors to buy is not velvet. You have to fight off their natural skepticism, overcome sales objections, present your store as better than the next competitor and…...
View Article4 Apps to Help You Deliver Better Customer Service
Our smartphones are next to us throughout most of the day giving us the opportunity to make phone calls, browse the internet or email important documents whatever the time and wherever the place. But...
View ArticlePersonalization Offers New Way of Organizing Ecommerce Customer Journey
Ecommerce sites exist to help customers find the products they’re looking for. User-friendly site navigation and high-quality search are the traditional methods for making this happen. Unfortunately,...
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Amazon vs eBay – Which Should you Choose?
Both Amazon and eBay provide a marketplace with a built-in customer base. Both make it easy to upload items and set prices, and both will handle the sale for you. They are very different types of...
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The Ultimate Cheat Sheet On Email Copy A/B Testing
There’s only one way to find out what works. You must test. When it comes to email marketing, almost every aspect of a campaign can be tested. You can test sending campaigns to different segments on...
View ArticleGoober Pyle’s Customer-Centric Marketing Secrets
It’s true that everyone wants to provide great customer service and have repeat business from those customers. Marketers tout on a regular basis that their goal is customer-centric marketing, reaching...
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5 Ways to Inspire Your First-Time Site Visitors to Trust You
Every eCommerce website needs to win the confidence of its first-time visitors. Without doing this, you can expect more shopping carts to be abandoned and overall sales to dwindle. If you can build an...
View Article8 Psychological Marketing Tricks You’re Not Using
When it comes to building relationships with your customers and essentially getting them to purchase goods from you, the battle doesn’t necessarily happen in-store or even on your eCommerce website....
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4 Secrets To Writing Powerful, Profitable, Product Descriptions
Yes! It’s true. Bland, boring, product descriptions can damage your business. But if you don’t consider yourself much of a writer it can be tough to know what to say to really showcase your products in...
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Why You MUST Include Reviews On Your Product Pages
Today’s customers spend more and more time researching products online. ALlst year’s research by Hybris Software for instance found that 29% of Internet users spend up to half an hour selecting a...
View ArticleHow to Start Building a Powerful Ecommerce Brand
Fact: Customers prefer to buy from brands they know and recognize. And yet when you’re only starting up, building a brand is typically the last of your priorities. You want to get the site up and...
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Why You’re Missing Out If You’re Not Using Popups (Pt. 1)
In part one of this two-part in-depth series, we’re going to cover what has become a rather controversial and heated topic within the online marketing industry: to use, or not to use email capture...
View Article5 Strategies Proven to Keep Users on Your Product Pages
I’m sure you’ve suspected this all along: The longer you keep a visitor on a product page, the greater the chance they’ll actually buy it. Why? For one, because a longer stay means more chances for a...
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